One month before I became pregnant with my first child about 18 years ago, my mother, then age 46, was diagnosed with breast cancer. The news was devastating for me and my entire family. By the time little Arielle was born, I had heard and read extensively about the benefits of breastfeeding, for both mom and baby. As such, I set a goal for myself to nurse my daughter and future babies until they turned one year old. Finding it difficult to do so discretely in public, I created a nursing cover for my own personal use. Five years later, I began selling my nursing cover and L'ovedbaby eventually grew to include a full line of quality baby products. Thirteen years later, I am proud to say that L’ovedbaby is recognized for our award-winning products and exceptional customer service.